Are Reviews Shaping What LLMs Say About My Local Business? [Answered]
Reviews play a crucial role in online marketing by building trust and influencing potential buyers’ decisions. Positive feedback enhances brand credibility, while negative reviews offer opportunities for improvement and customer engagement. Ask ChatGPT
MOZ contributor Jonathan Berthold has published an article answering the question, ‘Are Reviews Shaping What LLMs Say About My Local Business?’.
He says, “If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like someone graffiti-tagged your storefront with “AVOID AT ALL COSTS.” That one-star review will keep you up at night.
Over the past two decades, we’ve gone from flipping through the Yellow Pages to scanning Google Maps to reading AI-powered summaries. In today’s search landscape, we’re navigating a maze of acronyms beyond SEO — from GEO (Generative Engine Optimization) to AEO (Answer Engine Optimization) to the emerging LLMO (Large Language Model Optimization). At the core, all of this is still SEO built for machines that synthesize information, not just rank pages.”
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