A Guide to Social Commerce [Guide]
Social commerce integrates online shopping with social media platforms, allowing users to discover, review, and purchase products without leaving the app. It enhances engagement and streamlines the buying journey through social interactions and influencer-driven recommendations.
Digital Marketing Institute has published ‘A Guide to Social Commerce’.
Alison Battisby says, “Selling products directly via social media is on the rise globally. Providing a frictionless and focused customer experience – where users can discover, research, and make a purchase without leaving the platform – is a powerful strategy for increasing your sales.
The social media industry is preparing for accelerated growth in social commerce, as key platforms advance their shopping and checkout capabilities.
The growth of social commerce (predicted to reach $80 billion in the U.S. in 2025, according to eMarketer) is being driven by platforms like TikTok, Instagram, Facebook, Pinterest, and YouTube, which are integrating advanced shopping capabilities into their ecosystems.”
Comments are closed.
