Semrush on Using Google Trends for SEO in 2025
Google Trends helps SEO professionals identify rising search queries and seasonal interest patterns, enabling timely and relevant content creation. By analyzing real-time user interest, it supports smarter keyword targeting and content strategy.
Semrush contributor Cecilia Meis has published an article on using Google Trends for SEO in 2025.
She says, “Google Trends helps you identify emerging trends and avoid topics with declining interest so you can ensure your content stays relevant.
The tool also helps you analyze seasonal trends and regional interests, helping you pick the right time, place, and language for creating and distributing content.
But Google Trends only shows relative interest, not exact search volume. To confirm a topic’s potential, you’ll need to cross-reference with other tools for precise data.
Use Semrush’s suite of tools to check the monthly search volume and find additional relevant keywords for the search terms you find with Google Trends.”
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