How To Win In Generative Engine Optimization [Guide]
Generative Engine Optimization (GEO) focuses on optimizing content for AI-powered search engines that generate answers rather than display traditional links. It emphasizes high-quality, structured, and authoritative content designed to be surfaced by generative AI tools.
Search Engine Journal has published a new guide, ‘How To Win In Generative Engine Optimization (GEO)’.
Malte Landwehr says, “Think of experiences you wouldn’t reasonably expect to find directly in ChatGPT or similar systems:
- Engaging content like a 3D tour of the Louvre or a virtual reality concert.
- Live data like prices, flight delays, available hotel rooms, etc. While LLMs can integrate this data via APIs, I see the opportunity to capture some of this traffic for the time being.
- Topics that require EEAT (experience, expertise, authoritativeness, trustworthiness).
LLMs cannot have first-hand experience. But users want it. LLMs are incentivized to reference sources that provide first-hand experience. That’s just one of the things to keep in mind, but what else?”
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