Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Power of Identify Building Lifelong Customers’ featuring Veronica Romney.

It covers the following:

  • Why Should Marketers Focus on Buyers’ Aspirational Identity
  • Find It: How to Research Your Customer’s Identity
  • Prove It: How to Validate Your Identity Marketing Hypothesis
  • Name It: How to Develop Your Identity-Based Slogans and Name
  • Dress It: How to Bring Identity Marketing to Life.

Social Media Examiner

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