Don’t Let Zombie Processes Eat Your Marketing Efficiency [Video]
Content Marketing Institute has published a new video, ‘Don’t Let Zombie Processes Eat Your Marketing Efficiency’.
The CMI team says, “Outdated marketing processes tend to linger if marketing teams lack the institutional memory to properly optimize them. When AI replaces humans, this knowledge gap widens further, leading to “zombie ops” that don’t reflect today’s market needs yet still consume team resources. Robert Rose says marketers need a full structural reset to revive their efficiency. Read this week’s Rose-Colored Glasses for his recommended approach.”
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