Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape.

EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 21, 2025, at 2.00 pm ET.

The EMARKETER team says, “In this exclusive webinar, we will unpack:

  • What’s behind retail media’s slowing growth momentum, and what’s needed to expand successfully beyond endemic and onsite formats
  • How increased scrutiny over budgets is reshaping allocation and accountability
  • Where non-retail platforms can compete in a retail-dominated field”.

Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges

EMARKETER

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