AI chatbots are software programs designed to mimic human conversation, interacting with users through text or voice. Powered by advanced natural language processing and machine learning, they are capable of understanding and responding to complex queries with growing accuracy.

EMARKETER has published a new guide, ‘AI chatbots: What they are and how marketers can use them’.

The EMARKETER team says, “As chatbots’ applications in marketing and commerce evolve, their impact on industry is wide and varied. Here are a few stats to consider:

  • By the end of 2026, 35.1% of US adult consumers will use AI-enabled banking chatbots, according to EMARKETER forecasts.
  • 38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.
  • ChatGPT reached 300 million weekly active users near the end of 2024.
  • In the US, 27% of B2B marketers are using chatbots as part of their marketing strategies, according to Sagefrog Marketing Group.”

AI chatbots: What they are and how marketers can use them

EMARKETER