B2B marketing on TikTok: What you need to know [Guide]
B2B marketing on TikTok is gaining momentum as brands use short, engaging videos to showcase expertise, share behind-the-scenes content, and humanize their business. By leveraging trends and authentic storytelling, companies can connect with niche professional audiences and drive meaningful engagement.
MarTech has published a new guide, ‘B2B marketing on TikTok: What you need to know’.
Constantine von Hoffman says, “TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S.
So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision
What makes it suitable for B2C applies to B2B as well. It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. However, marketers must understand and work with TikTok’s culture to succeed.
This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok.
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