An editorial calendar helps streamline content creation by organizing topics, deadlines, and publishing schedules in advance. It ensures consistency, improves team collaboration, and aligns content with marketing goals.

HubSpot has published a guide to building an editorial calendar.

Hannah Harris says, “Whether you’re managing a blog, podcast, email newsletter, or a dozen social accounts, an editorial calendar gives you visibility into your content pipeline. It helps you spot gaps, plan ahead, and keep your team aligned, especially when multiple people are creating or reviewing content.

There’s no one-size-fits-all format. I’ve used everything from simple spreadsheets to full-blown project management tools, depending on the size of the team and complexity of the strategy. What matters most is that it fits your workflow and makes it easier to stay consistent.

Before you choose a format or tool, take a step back and think about how you’ll actually use your editorial calendar. Here are a few key questions I like to consider:

  • How often are you publishing content? Daily blog posts? Weekly newsletters? Quarterly campaigns? Your cadence will impact how much detail you need to include.
  • What kinds of content are you managing? If you’re juggling blog posts, videos, and social media, your calendar should make it easy to see what’s going where and when.”

What is an editorial calendar? My guide to building one

HubSpot

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