Using Google Analytics, marketers can track AI-driven traffic sources, including chatbots and voice search, to understand user behavior and engagement. It also helps identify high-converting AI-assisted leads, enabling better campaign optimization and ROI measurement.

Orbit Media Studios has published a new video, ‘Track AI Traffic and Leads Using GA4’ featuring Andy Crestodina.

It covers the following:

  • How to find AI traffic in your GA4 Traffic Acquisition report
  • Create a GA4 exploration for AI traffic
  • Create a RegEx to identify AI traffic referrers
  • Check your data retention settings
  • Challenges tracking AI traffic in GA4
  • Find the landing pages for AI traffic
  • AI agent tracking challenge.

Orbit Media Studios

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