In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before November

EMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025’ on Thursday, August 7, 2025, at 2.00 pm ET.

The EMARKETER team says, “Holiday sales growth is slowing—and for the first time in EMARKETER’s tracking history, it’s expected to fall short of full-year retail growth. With the added pressure of potential tariffs and wavering consumer confidence, this year’s holiday season will look different—and demand sharper planning.

Join us for a Meet the Analyst Webinar, where our Principal Analyst Sky Canaves shares our annual 2025 holiday shopping forecast, what to expect this season, and how to prepare. She’ll walk through where ecommerce demand is holding steady, which channels are still worth your investment, and how to plan around this year’s promotional windows”.

Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025

EMARKETER

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