This is a reminder for the SEJ webinar on July 23, 2025.

AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant.

Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search & Content’ on Thursday, July 17, 2025, at 2.00 pm ET.

The SEJ team says, “In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe Hawkins and Jeff Coyle from Siteimprove as they walk you through:

  • Why enterprise SEO is more important than ever across an expanding mix of AI channels.
  • How to build trust and credibility over chasing keyword volume.
  • What to expect from high-intent, low-volume traffic patterns.
  • Tips to prep your content for AI search engines while keeping it authentic and human.
  • The tools and frameworks for content intelligence and predictive marketing.”

The New SEO Playbook: How AI Is Reshaping Search & Content

Search Engine Journal

Sharing is caring