Email newsletters are a powerful tool for maintaining regular communication with your audience, keeping them informed and engaged. They help build brand loyalty, drive website traffic, and promote key updates or offerings directly to subscribers’ inboxes.

Digital Marketing Institute has published ‘The Marketer’s Guide to Creating Great Email Newsletters’.

Clodagh O’Brien says, “With so much content online, it can be a challenge for brands to get seen by consumers. This means companies are struggling to attract and engage customers leading to lost revenue and a high churn rate.

So what’s the solution? Email newsletters provide an effective way for marketers to engage with prospects and customers in a meaningful way.

While email marketing can be used to deliver on short-term goals such as boosting conversions or driving revenue, newsletters can focus on long-term goals such as building brand awareness, customer nurturing and cultivating loyal customers.

So how can you make your newsletter stand out?

In this blog, we will explore:

  • What is newsletter marketing?
  • What makes a good newsletter?”.

The Marketer’s Guide to Creating Great Email Newsletters

Digital Marketing Institute

Sharing is caring