YouTube’s evolution into the No. 1 streaming platform on TV screens in the U.S. and its growing dominance in short-form video via YouTube Shorts has unlocked massive opportunity for brands.

Adweek is hosting a webinar, ‘Strategies For Maximizing YouTube Media Performance’ on Thursday, July 31, 2025, at 1.00 pm ET.

The Adweek team says, “Join leaders from Pixability, Tate’s Bake Shop, and Ignited as they explore how brands and agencies are rethinking YouTube’s role in the media mix––how AI and third-party tech can help unlock better curation, stronger performance, and greater alignment with brand values.

You’ll learn:

– How top brands are prioritizing YouTube in their 2025 media strategies

– How the role AI and third-party tools play in smarter inventory curation

– How to balance performance with brand alignment on a complex platform”.

Strategies For Maximizing YouTube Media Performance

Adweek