Generative Search enhances traditional search by providing AI-generated, context-rich answers instead of just links. It improves user experience through conversational responses and faster access to relevant information.

Digital Marketing Depot is hosting a webinar, ‘ What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)’ on Tuesday, July 29, 2025, at 1.00 pm EDT.

The DMI team says, “Search is no longer a list of links. It’s a synthesis. A story. And generative AI decides what that story is. If your brand doesn’t show up the way you intended, that’s not a bug—it’s the new default.

That’s why marketing leaders need a new operational capability: a Brand Control War Room. In this session, Myriam Jessier (Technical Marketing Expert) and Gerald Murphy (Evangelist, Semrush Enterprise) introduce the Brand Control Quadrant, a pragmatic framework for seeing and shaping your AI-narrated brand in real time.

You’ll learn how to:

  • Run “AI narrative audits” to assess how LLMs currently interpret your brand.
  • Build a rapid-response protocol for when generative search misrepresents your identity.
  • Treat brand assets as training data—actively curating what AI learns and repeats.
  • Identify and influence brand proxies—unofficial signals and terms that shape how AI contextualizes your business.”

What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)

Digital Marketing Depot

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