AI Search Optimisation leverages artificial intelligence to enhance how search engines interpret, rank, and display content. By using AI-driven insights, businesses can fine-tune their digital presence for greater visibility and relevance.

Google’s AI Mode is an advanced feature that integrates generative AI into search, offering smarter, context-aware responses and summaries directly within results. It transforms search into a more interactive, assistant-like experience.

The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’.

This video covers the following:

  • The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)
  • The three-pillar framework that’s driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation
  • Why AI tools “overwhelmingly reference list articles from high-authority websites” and how to leverage this preference across your own content, third-party publications, and user-generated platforms
  • The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored)
  • How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem.

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