Semrush has published an article featuring the five AI challenges in marketing and how to solve them.

The Semrush team says, “In this post, we’re breaking down five of the most common AI challenges in marketing—plus what to actually do about them.

1. You’re using AI, but your content still sounds like everyone else’s.

AI has made it easier to create more content, faster—but that speed often comes at the cost of originality. Many brands are unknowingly publishing bland, robotic material that blends into customers increasingly crowded feeds instead of standing out. If your content isn’t reflecting your brand voice, it’s not AI’s fault—it’s yours.

How to fix it:

Codify your brand voice (and teach it to the AI)

Document your brand tone, values, vocabulary, and personality traits. If it isn’t clearly defined, then AI isn’t going to stand a chance trying to replicate it. Create a simple brand voice guide with examples of on-brand content, and feed it directly into your prompts (or use it to fine-tune custom GPTs).”

The 5 Top AI Challenges in Marketing (and How to Solve Them)

Semrush

Sharing is caring