Conductor contributor Caroline Wilson has published an article on optimizing websites and content for AI-powered search.

She says, “The good news is that the rules of the game with AI search aren’t too different from SEO. AI-driven search engines prioritize well-structured, authoritative, and relevant content. Whether you’re looking to improve visibility in AI Overviews or ensure your expertise is effectively recognized by LLMs, follow these best practices to improve visibility in AI Overviews and ensure your content is effectively recognized by large language models (LLMs).

1. Craft content for AI summarization & readability

AI Overviews prioritize clear, authoritative, and well-structured content that directly answers user queries.

  • Write clear, authoritative content: Align with user intent, avoid fluff, and ensure information is easy to summarize.
  • Make content skimmable: Use logical organization and a clear hierarchy to make it easier for AI and users to digest.
  • Use structured formatting such as:
    • FAQ sections for direct answers.
    • Bullet points & numbered lists for key takeaways”.

How to Optimize Your Site and Content for AI-Powered Search

Conductor

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