AI-powered search is transforming how people find information by delivering faster, more accurate, and context-aware results. It helps users get personalized answers instead of just links, reshaping search engine experiences.

MOZ has published the latest episode of the Whiteboard Friday video ‘What’s New in AI Search?’.

Jo Cameron says, “This week, I’m joined by Garrett Sussman as we reflect on his highly valuable Whiteboard Friday episode: “Optimizing for AI Overviews.” This topic is more important than ever as we learn more about the impact of AI on the search industry.

This week, we look at Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old “Is SEO Dead?” debate. Change is currently happening at a startling rate, so let’s not hang about, join us as we revisit the past to understand the present and speculate on the future.”

MOZ

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