Agentic AI goes beyond passive tools by taking autonomous actions to achieve goals with minimal human input. It can plan, decide, and adapt, opening new possibilities for automation and intelligent systems. Ask ChatGPT

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’.

The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Dikshant Dave⁠⁠, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automation to adapt, personalize, and optimize customer engagement in real time. He explains how this shift is affecting marketers today, how companies can start adopting it, and what roles are most impacted.”

Digital Marketing Institute