AI Overviews provide quick, summarized answers by pulling key insights from vast amounts of data. They help users grasp complex topics instantly without digging through multiple sources.

MOZ contributor Meghan Pahinui has published an article answering the question ‘Are AI Overviews Worth Pursuing?’.

She says, “If there is one thing we can all agree on, it’s that talk about AI Overviews (AIOs), AI Mode, and AI in general seems to be everywhere. Google’s addition of these features has turned marketers and SEOs on their heads, trying to assess how it impacts their business, traffic, and ultimately their strategy.

So, what do we know about AIOs, and how can we adjust our strategies to account for them?

What are AIOs, and where do they show up?

As a refresher, AI Overviews (also known as AIOs) are a recently introduced SERP feature from Google. Essentially, they use generative AI and multiple sources from around the web to create one response that appears at the top of the search results.”

Are AI Overviews Worth Pursuing?

MOZ