Marketing and communications work hand in hand to shape how a brand connects with its audience. Together, they build awareness, foster engagement, and drive business growth through clear, consistent messaging.

The latest MarketingSherpa podcast is titled “Marketing & Communications: It’s important to ‘take a Beat ‘.”

Daniel Burstein says, “If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’

When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural ebb and flow.

Then PDFs came along, and well, that deadline got pushed much farther back. But because it still ultimately had to go to print, there was still an ebb and flow.

Fast forward to today. Everything is always on, real time, with endless data streams. It feels like there is no more ebb, only flow.

Which is why this lesson really caught my eye in a podcast guest application – It’s important to ‘take a beat.’

To hear that lesson, along with many more lesson-filled stories, I talked to Cindy Van Horne, global head of marketing & communications, McKinsey & Company.

Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.”

Marketing & Communications: It’s important to ‘take a beat’

MarketingSherpa