DMI Highlight Eight Digital Skills For Better Salary
Digital Marketing Institute contributor Ekaterina Walter has published an article featuring eight digital skills for getting a better salary.
She says, “Digital marketing is exciting. It allows you to reach consumers at scale, brings you closer to your customers on the channel of their choice, enables hyper personalization and gives you the ability to tell a story in fun formats and new ways.
And it’s becoming even more exciting as AI evolves and offers new ways to automate activities, analyze vast amounts of data and generate and personalize content. This rapidly advancing technology can be leveraged to drive campaign performance and boost revenue (more on this later…)
As a result, many executives are shifting their focus from traditional to digital marketing.
For all these reasons (and many more), the digital space draws the attention of professionals across many areas such as marketing, research, paid media, branding, customer care, sales, recruiting, etc.”
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