Strategies To Adjust Content Strategy for Google’s AI Mode
MOZ contributor John Iwuozor has published an article on adjusting content strategy for Google’s AI mode.
He says, “No matter how well you engineer your content for AI systems, you can’t optimize your way into authority without broader brand recognition.
According to Google’s AI Mode patent, the system evaluates search behavior alongside a wider range of signals in its ecosystem. This includes brand presence across YouTube, Gmail, Chrome, Maps, and anywhere a user might engage with your brand.
The old SEO logic followed a simple path: create content, get traffic, and build brand. That funnel flips in AI Mode, where you build brand first, gain recognition across trusted sources, and then your content starts surfacing.”
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