Influencer Marketing: Focus on one thing [Podcast]
In 2025, influencer marketing is shifting towards authenticity and niche creators who build genuine communities. Brands are investing more in long-term partnerships and measurable ROI to drive trust and engagement.
The latest MarketingSherpa podcast is titled ‘Influencer Marketing: Focus on one thing’.
Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.
For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.
Now, that number has exploded.
Just one example of how many things you could possibly do with your business and your campaigns and your budget and your time.
But to find success, my next guest says – focus on one thing.
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Gidon Rotteveel, co-founder, Delka Talents. Gidon manages a team of 25.
Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.”
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