Strategies to Create a Winning Social Media Strategy
Content Marketing Institute contributor Ann Gynn has published an article featuring useful strategies to create a winning social media strategy in 2026.
She says, “Algorithms change to perform better for the networks’ owners (not for your audience or your brand). Platform owners may also have sometimes controversial agendas. Direct access to your audience isn’t possible.
Sometimes, social media marketing hardly seems worth the risk.
Yet few brands consider quitting social media altogether. So, how do you move forward to maximize its benefits and minimize its obstacles?
Some of the experts presenting at Content Marketing World have ideas. Spoiler: They all agree you should adjust your social media strategy for 2026. And you should probably start now.
Take on audience ownership
For years, CMI has referred to social media as rented land. The importance of that maxim has only grown in recent years. That thinking fuels these ideas to pivot your social media strategy to other avenues.”
15+ Things To Do for a Winning Social Media Strategy in 2026
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