Digital Marketing Institute contributor Emma Prunty has published an article answering the question, “Is AI Going to Take My Digital Marketing Job?”.

She  says, “Let’s begin by looking at the impact of AI on the job market. While it’s hard to effectively predict the future as the technology continues to evolve – some of which we’re not even aware of yet – it’s clear that AI is causing displacement in the workforce.

Those feeling the most impact are recent graduates or entry-level workers. For example:

  • According to a report by Oxford Economics, unemployment for recent college graduates has jumped to an unusually high 5.8%.
  • The Federal Reserve Bank of New York warned that the employment situation for these workers had ‘deteriorated noticeably’.

What’s the immediate impact of AI?

So, what does this mean for the job market? This economic data shows that unemployment rates for college graduates have jumped, particularly in technical fields like finance and computer science, where A.I. has made faster gains. ”

Is AI Going to Take My Digital Marketing Job?

Digital Marketing Institute

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