AI is transforming how people search for information by delivering direct, conversational answers instead of traditional links. This shift is reshaping content strategies, pushing brands to create high-quality, authoritative content that AI trusts and recommends.

Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search & Content’ on Wednesday, July 23, 2025, at 11.00 am ET.

The SEJ team says, “Are you paying too much for branded search ads, even with no competition? A flaw in Google Ads could be causing you to bid against yourself—leading to unnecessarily high CPCs. At BrandPilot, we call this the Uncontested Paid Search Problem.

Join Jenn Paterson and John Beresford from BrandPilot AI in this live webinar to help uncover:

  • Why your CPCs are inflated, even in the absence of consistent competition
  • The Uncontested Paid Search Problem revealed.
  • The scale of the impact on your budget.
  • Practical strategies to fix and prevent bidding against yourself.

Stop overspending and optimize your search campaigns.”

The New SEO Playbook: How AI Is Reshaping Search & Content

Search Engine Journal

Sharing is caring