Ecommerce advertising: Strategies to drive online sales [Guide]
Ecommerce advertising helps brands reach ready-to-buy customers through targeted ads on search engines, social media, and marketplaces. Effective campaigns boost product visibility, drive conversions, and maximize return on ad spend.
Search Engine Land has published a new guide, ‘Ecommerce advertising: Strategies to drive online sales’.
Curtis Weyant says, “A robust ecommerce marketing strategy might include some or all of the following tactics:
- Ecommerce advertising—covered in this guide!
- Content marketing
- Search engine marketing (SEM)
- Social media marketing
- Influencer sponsored content
- Affiliate networks
- Email newsletters, drip campaigns, and other promotional communications
Ecomm marketers might also include traditional marketing tactics, such as TV ads, print ads, events, direct mail, and point-of-sale merchandising.
Which marketing tactics you engage in will depend on the specific goals of your campaign.”
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