AI in digital marketing helps brands personalize content, automate tasks, and analyze massive data faster than ever. It transforms how businesses reach, engage, and convert their audiences.

Digital Marketing Institute has published a new ebook ‘The DMI Guide to AI in Digital Marketing’.

Clodagh O’Brien says, “Artificial intelligence (AI) is transforming digital marketing. As the technology continues to evolve, marketers are finding new and innovative ways to use AI tools to increase productivity, boost efficiencies and streamline tasks.

According to Statista, the global revenue of AI usage in marketing is projected to exceed $107 billion by 2028. This means that companies across the globe are planning to invest in AI causing a shift in the way they approach marketing but also how they engage with customers.

So while the landscape keeps changing, there are some key areas that you should consider using AI in digital marketing to boost your activities and free up time for more strategic and creative tasks.

You should also keep upskilling in mind when it comes to AI by completing one of our certified short courses such as ‘Advanced AI for Digital Marketing’, ‘AI for Business and Marketing’, or ‘Social Media Strategy with AI’.

It’s worth noting that AI shouldn’t replace the roles and efforts of human marketers! Instead it needs to be used in synergy to complement and enhance any marketing activities. For AI to be truly effective, it requires human skills“.

The DMI Guide to AI in Digital Marketing

Digital Marketing Institute