Strategies to Use Webinars in Digital Marketing Strategy
Digital Marketing Institute contributor Hannah Scherer has published an article featuring useful strategies on using webinars in your digital marketing strategy.
She says, “In an increasingly noisy digital marketing landscape, webinars offer something rare: a highly targeted, interactive, and scalable channel for building meaningful relationships with your audience. Whether you’re generating demand, nurturing leads, or asserting thought leadership, webinars can be a key player in your marketing strategy.
Hannah Scherer, VP of Marketing at BigMarker, shared insights on this exact topic in a DMI-hosted webinar. Drawing from a decade of hands-on experience and data from BigMarker’s top-performing webinars, she revealed practical, proven techniques that any marketing professional can apply.
Webinars can be live or on-demand:
- Live webinars are real-time, interactive sessions that allow attendees to engage directly with presenters and attendees, creating a sense of urgency and community. They are good for real-time interaction and building engagement.”
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