Google Ads tracking helps businesses measure the performance of their ads by monitoring clicks, conversions, and user actions. Accurate tracking ensures ad spend drives real results and meaningful insights.

Search Engine Journal contributor Ameet Khabra has published an article featuring seven common Google Ads tracking issues.

She says, “Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time.

But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting PPC results. Way before campaign failure, when results first start lagging, faulty conversions are almost always to blame.

So, whether you want to improve performance, or save a campaign that’s heading towards collapse, the starting point should be the same. Check your conversion data.

Conversion data will only be useful for you if it’s accurate. Serious missteps can happen if you rely on Google Ads to optimize performance when it has misleading or incomplete conversion tracking.”

Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues

Search Engine Journal

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