AI-generated emails help businesses craft personalized messages at scale, saving time and boosting efficiency. They can increase open rates and conversions by delivering relevant content to the right audience.

HubSpot contributor Aarshiya Khandelwal has published a case study “How I localized AI-generated emails for international markets without losing the human touch”.

She says, “I built a language-portable prompt framework — a structured prompt that could adapt across languages while respecting each one’s unique grammar, tone, and cultural context.

Here’s What Changed

Instead of one static prompt, I broke the logic into variables:

  • : Target language (e.g., Spanish, French, German)
  • : Pronoun and tone level (“tu” vs. “usted”, “vous” vs. “tu”)
  • : Inbox-friendly, conversational, professional
  • : Direct vs. suggestive phrasing
  • : Enforced where grammar allowed

We also added clear, language-specific rules.”

How I localized AI-generated emails for international markets without losing the human touch

HubSpot

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