How I localized AI-generated emails for international markets without losing the human touch [Case Study]
AI-generated emails help businesses craft personalized messages at scale, saving time and boosting efficiency. They can increase open rates and conversions by delivering relevant content to the right audience.
HubSpot contributor Aarshiya Khandelwal has published a case study “
She says, “I built a language-portable prompt framework — a structured prompt that could adapt across languages while respecting each one’s unique grammar, tone, and cultural context.
Here’s What Changed
Instead of one static prompt, I broke the logic into variables:
- : Target language (e.g., Spanish, French, German)
- : Pronoun and tone level (“tu” vs. “usted”, “vous” vs. “tu”)
- : Inbox-friendly, conversational, professional
- : Direct vs. suggestive phrasing
- : Enforced where grammar allowed
We also added clear, language-specific rules.”
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