Semrush has published an article featuring the 5 top AI challenges in marketing.

The Semrush team says, “As AI shifts from shiny new toy to everyday tool, marketers are coming across a new wave of problems. The challenges of AI in marketing aren’t just technical—they’re organizational, strategic, and (at times) downright frustrating.

In this post, we’re breaking down five of the most common AI challenges in marketing—plus what to actually do about them.

1. You’re using AI, but your content still sounds like everyone else’s.

AI has made it easier to create more content, faster—but that speed often comes at the cost of originality. Many brands are unknowingly publishing bland, robotic material that blends into customers increasingly crowded feeds instead of standing out. If your content isn’t reflecting your brand voice, it’s not AI’s fault—it’s yours.”

The 5 Top AI Challenges in Marketing (and How to Solve Them)

Semrush

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