How Can I Turn Low-Converting Traffic Into High-Value Sessions? [Answered]
Search Engine Journal has published an article answering the question ‘How Can I Turn Low-Converting Traffic Into High-Value Sessions?’.
Kevin Gibbons says, “Before answering your question, I think it’s valuable to take a step back and think about your approach to running your site – and what your goals are.
People often get lots of low-quality traffic for the following kinds of reasons:
- They’re attracting the wrong kinds of people.
- They’re using paid ads ineffectively.
- The content on the site gets clicks, but doesn’t solve visitors’ needs.
- The site is confusing, unclear, or even annoying to use.”
How Can I Turn Low-Converting Traffic Into High-Value Sessions?
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