If you’re running branded paid search campaigns, you might unknowingly be competing with yourself. This overlooked issue within Google Ads can silently drain budgets in many industries, and most advertisers aren’t even aware it’s happening.

Search Engine Journal is hosting a webinar, ‘The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself’ on Thursday, July 17, 2025, at 2.00 pm ET.

The SEJ team says, “Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

Is Your Brand Paying the Google Tax?

In this live session, BrandPilot AI’s Jenn Paterson and John Beresford will walk you through what they call “The Uncontested Paid Search Problem” and how to stop it before it eats your budget alive.

You’ll learn:

  • Why your CPCs are inflated even in the absence of consistent competition.
  • What the Uncontested Paid Search Problem is, and how to detect it.
  • The scale of impact on your budget.
  • Tactical strategies to fix waste and reclaim performance.”

The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself

Search Engine Journal

Sharing is caring