Using Freebies to Optimize Lead Generation
Offering freebies is a powerful way to attract potential customers, build trust, and encourage engagement. They create goodwill and can lead to increased brand awareness and conversions.
HubSpot contributor Mandy Bray has published an article featuring useful tips on
She says, “In most purchasing decisions, customers perform a mental cost-benefit analysis to determine whether a purchase is worth the cost and risk.
With freebies, however, an interesting phenomenon takes place. Psychologists have found that labeling an item as “free” skews the traditional cost-benefit analysis. It boosts a product’s perceived value, sometimes even above a higher-quality paid item. This phenomenon, known as the “zero price effect,” activates an emotional response in our brains. To me, it feels like a dopamine hit. A freebie can:
- Increase value perceptions.
- Foster customer loyalty.
- Lower inhibitions and guilt.
- Increase quantities and order amounts because of the perception you are getting more for less.”
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