CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results.

Digital Marketing Depot has published ‘The Ultimate CTV Start-Up Kit’.

The DMD team says, “The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t easy to master for performance marketers, however. Strategic measurement shifts, reporting to the C suite, and a full grasp of the CTV ecosystem have all proven challenging for platform newcomers.

This guide, from CTV buy-side strategic partner SpotlightIQ, will give brand marketers the insights they need to confidently test – and launch – CTV campaigns.
Download today and reap early-adoption channel benefits while CTV remains one of digital’s most efficient channels.”.

The Ultimate CTV Start-Up Kit

Digital Marketing Depot

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