Human-Centered Marketing: The Right Message To The Right People [Guide]
Human-centered marketing focuses on understanding real customer needs, emotions, and values to create more meaningful connections. It builds loyalty by prioritizing empathy and authentic communication over pure sales tactics.
Search Engine Journal has published a new guide, ‘Human-Centered Marketing: The Right Message To The Right People’.
Ashley Faus says, “Mapping content to the traditional funnel adds no value, since the journey behaves more like a playground than a linear progression.
Pitfalls of the traditional funnel include assuming that every person in the audience intends to and will become a customer, underestimating the sophistication of the buyer, and offering limited options for post-purchase retention strategies.
Building a seamless, delightful journey on a foundation of trust means that we must fundamentally rethink our framework for the audience journey.
Most marketers are familiar with the traditional funnel to outline the buyer’s journey, focusing on three key phases: awareness, consideration, and decision.”
Human-Centered Marketing: The Right Message To The Right People
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