Google’s AI Mode is an advanced feature that integrates generative AI into search, offering smarter, context-aware responses and summaries directly within results. It transforms search into a more interactive, assistant-like experience.

The latest ‘Exposure Ninja’ video is titled ‘How To Rank in Google’s AI Mode’.

This video covers the following:

  • Why branded web mentions are the strongest correlation factor for AI search visibility (backed by new Ahrefs data)
  • How AI tools form brand associations through “embeddings” and learned patterns
  • The fundamental difference between algorithmic ranking and AI recommendations
  • Real examples: from KitKat’s embedded associations to The Ordinary’s skincare dominance
  • Why generic, top-funnel content is becoming worthless in the AI era.

Exposure Ninja Blog

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