Automotive SEO focuses on optimizing dealership and auto-related websites to rank higher in local and organic search results. It helps attract buyers by targeting vehicle-specific keywords, locations, and intent-driven searches.

Ahrefs has published ‘The Expert-Reviewed Guide to Automotive SEO’.

Mateusz Makosiewicz says, “The automotive industry covers a lot of ground: dealerships, repair shops, auto parts sellers, manufacturers, and more. While I’ve focused on SEO tactics that apply universally across most automotive businesses, I’ll call out specific strategies where needed. If you’re looking for in-depth guidance tailored to your business type, I’ll point you to more focused resources along the way.

What is automotive SEO, really?

Think of automotive SEO as making sure you show up when people search for cars or auto services online. It’s different from regular SEO because car shopping is… well, it’s pretty unique.

Here’s what makes it special:

  • People search locally first. When someone needs a car or repair work, they’re usually thinking “near me” from the get-go. They want something close to home.”

The Expert-Reviewed Guide to Automotive SEO

Ahrefs

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