Content Marketing Institute is hosting a webinar, ‘Thriving Between the Lines: How Marketers Can Navigate Pressure from the Top—Without Losing Their Spark’ on Thursday, June 26, 2024, at 1.00 pm ETD.

The CMI team says, “In this energizing roundtable, brand-side marketers who’ve been there share how they’ve learned to work with executive expectations, not just survive them. We’ll explore mindset shifts, practical strategies, and real-life wins that prove you can deliver results without burning out—or selling your soul.

You’ll learn:

  • How to manage up with confidence—and get leadership bought into your long-term vision

  • Creative ways to reframe marketing metrics to show value beyond the dashboard

  • Smart budget advocacy: how to speak the CFO’s language (and get more of what you need)

  • How to protect time and focus for meaningful work, even in a reactive environment

  • The power of internal storytelling: how to position marketing as a strategic partner, not a service desk“.

Thriving Between the Lines: How Marketers Can Navigate Pressure from the Top—Without Losing Their Spark

Content Marketing Institute

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