EMARKETER expert Emmy Liederman has published an article stating that the influencer marketing will surpass $13 billion by 2027.

She says, “US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast.

Beyond the chart:

  • 54.7% of US brand marketers and agencies say proven higher ROI compared with other channels would be the top factor that would warrant an increased creator marketing budget, per a February survey by EMARKETER and Spotter.
  • Marketers use influencer marketing to support business goals throughout the funnel, including brand awareness (66%) and revenue growth (55%), per a January Sprout Social survey.”

Influencer marketing set to surpass $13 billion by 2027

EMARKETER

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