Audience-centric intelligence focuses on gathering and analyzing data to deeply understand audience behavior, preferences, and needs. It enables marketers to create more personalized, relevant, and effective campaigns.

EMARKETER is hosting a webinar, ‘Audience-Centric Intelligence: Using Shopper Audiences to Improve Performance’ on Wednesday, June 25, 2025, at 2.00 pm ET.

The EMARKETER team says, “First-party customer data is key to understanding the modern shopper journey and identifying, engaging, and converting target audiences.

Join us live for an exclusive webinar, where EMARKETER Senior Analyst Arielle Feger will share data on Gen Z shopper behavior, social media trends, product discovery patterns, and more. Then, she’ll sit down with Stackline’s Greg Wolny for a fireside chat to explore ways audience research can help improve products, marketing, and customer experiences, and how analyzing audience analytics can boost lifetime value and marketing performance.”.

Audience-Centric Intelligence: Using Shopper Audiences to Improve Performance

EMARKETER

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