Localization SEO helps businesses optimize their online presence for specific regions, languages, and cultural preferences. It improves visibility in local search results and drives geographically relevant traffic.

Ahrefs contributor Mateusz Makosiewicz has published an article featuring 10 real-world lessons on Localization SEO.

He says, “Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it.

To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs.

Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18 months, going from 5.4k visits to over 22k visits. In addition to international marketing activities, he oversees localization efforts across 14 languages and constantly evaluates new possible languages.

One of his most eye-opening wins? After switching from Continental Portuguese to Brazilian Portuguese, Ahrefs saw an explosion in traffic to its local content and landing pages.”

Localization SEO That Works: 10 Real-World Lessons from 14 Markets

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