Tips To Promote Events Using Paid Search & Social Ads
Promoting events through paid search and social ads allows you to target specific audiences based on interests, location, and behavior, ensuring maximum visibility and engagement. These platforms offer real-time performance tracking, enabling quick adjustments to optimize reach and conversions.
Search Engine Journal contributor Lisa Raehsler has published an article featuring useful tips on using paid search and social ads for promoting events.
She says, “For an “event,” we generally look for a special, notable activity outside of normal business, with a limited time for engagement.
Considerations Before Campaign Setup
Use A Stand-Alone Campaign
Each event should have its own dedicated campaign. This gives you more control over:
- Budget.
- Targeting.
- Messaging.
- Conversion tracking.
Don’t try to squeeze event ads into your evergreen campaigns. Keep it separate so you can measure impact clearly.”
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