SEL Lists Five Ways to Improve PPC Lead Quality
Improving PPC lead quality is essential to ensure marketing budgets are spent on prospects with real conversion potential. Focusing on precise targeting, ad relevance, and optimized landing pages helps attract high-intent users and boost ROI.
Search Engine Land contributor Chelsea So has published an article featuring five ways to improve PPC lead quality.
She says, “This article explains how to improve your PPC lead quality by strengthening the signals you send to Google, using smarter tracking, audience targeting, and campaign feedback loops.
With today’s AI-fueled search dynamics, quality leads come from systems built for feedback, not just clicks.
1. Teach Google what a good lead looks like
Google’s automation needs feedback loops, and you must teach it who your best leads are.
When you only track a single point of conversion, like a form submission, you open the door to junk data and ultimately waste ad spend.
Teaching the algorithm what a good lead looks like helps it optimize toward more meaningful and profitable outcomes.”
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