LLM optimization involves fine-tuning large language models to improve accuracy, efficiency, and relevance for specific tasks or domains. Techniques like prompt engineering, quantization, and domain adaptation enhance performance while reducing resource usage.

Semrush contributor Rachel Handley has published an article on LLM optimization.

She says, “LLM optimization matters because it allows you to improve your brand’s visibility and portrayal in LLM-generated responses—content that people increasingly see and engage with.

Plus, the average AI search visitor is 4.4x more valuable than the traditional organic search visitor, according to Semrush’s AI search study.

LLMO can ultimately help you:

  • Increase brand awareness
  • Protect and improve your brand’s reputation
  • Generate more revenue

LLMO could give your brand an immediate boost. But the long-term benefits may be more significant.”

LLM Optimization (LLMO): Get AI to Talk About Your Brand

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