Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes.

Adweek is hosting a webinar,’ The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Thursday, July 17, 2025, at 1.00 pm ET.

The Adweek team says, “Join experts from Kantar and other industry leaders in a forward-looking discussion on the future of measurement. We’ll explore how AI is helping brands unite media and creative, understand campaign effectiveness in new ways, and enhance brand equity through smarter, data-driven strategies.

Key Takeaways:

  • – Why aligning media and creative is essential in today’s fragmented media landscape
  • – How AI and data are transforming campaign measurement and media planning
  • – How to leverage new measurement technologies to create more engaging and effective campaigns”.

The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI

Adweek

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